Travel Guide Gazette (TTG) Middle East And North Africa Online
TTG Online
URL : http://www.ttgmena.com
Launched : January 2010
Technology:
CMS - Driven Website
Industry:
Media, Publishing And Entertaiment
Travel Trade Gazette (TTG) Middle East & North Africa (MENA) is a travel trade publication focused on the entire Middle East and North African region. TTG MENA was established in March 1996 and is the premium travel trade publication in the region. In response to growing demand, in 2007, TTG MENA became twice–monthly which is the only travel trade publication to do so within the Middle East & North Africa region.
TTG MENA is part of the TTG group worldwide, featuring well researched and comprehensive coverage of 19 regional countries, as well as providing up-to-date regional and international travel industry news.
The publication engages and informs readers with strong investigative reporting and exclusive stories from leading journalists in the fields of international affairs, social issues, national politics, business and culture.
Aiming to be a full service publishing house, keeping its clients informed and offering full services which can include web, e-marketing, design, editing and direct mailing are chief roles of the TTG MENAand its website is a key tool in doing so. Ensuring that the site is active and efficient was a central task and an effective Web Content Management system can play a vital role in this.
The TTG Middle East & North Africa conducted a rigorous review of the market place to evaluate Web Content Management suites and web development creative teams. Following this review and with the main factors being reliability, professionalism and customer service level, Dynamic Works and EasyConsole Web Content Management Solution were selected.
EasyConsole CMS was chosen for a number of reasons but primarily for its ease of use combined with the ability to accommodate large scale portals. EasyConsole CMS is highly inclusive and accessible for anyone across the organisation, allowing the promotion of a culture of shared responsibility for managing web content. Due to its nature, TTG MENA website is much heavier in text than graphical content. EasyConsole CMS provided all the attributes necessary to aid the organisation in creating this content quickly and efficiently and in a way that would be easy for the visitor to navigate. Content creation and modification, workflow approval process and content publication it is much faster using EasyConsole CMS.
A Newsletter Engine has also been installed allowing frequent delivery of e-newsletter to the website’s registered members. The e-newsletter informs readers of the latest news and contains featured reports and articles.
This is not all! TTG MENA website will continue to expand in features generating a constantly increasing number of re-visits that will ensure very high traffic.
As always, it has been a real pleasure providing our web development skills and creativity to TTG. TTG MENA is one of the most interesting and successful projects developed by the Dynamic Works’ team; there is no doubt that this is a significant project in our portfolio.
